What Does Marketing Involve?

by smartamarketing

At a basic level, marketing isn’t that complex.  It includes the following important elements:

  • Becoming customer focused rather than self or product orientated
  • Understanding (through researching) the market and finding out what customers value.  That is – what do they want enough to exchange their own value for? (money, time and risk)
  • Developing and designing a value proposition (a combination of product, price and promotion) and delivering that offering so that it satisfies customers value perceptions

This means:

  • Producing the right amount, of the right quality, to the right target (customer) at the right place (availability)
  • Getting the price right so that the product is affordable to customers but also allows the business to make a profit (quality specifications also need addressing)
  • Making sure that through effective marketing communication, that the customer knows about our value proposition (product)
  • Ensuring the product is available in a manner (quality, quantity, size, appearance, packaging) and in a place convenient to the customer
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