Dr Brian's SmartaMarketing 2

Smarta Marketing Ideas for Smarta Marketers

Category: Personal Management Skills

How to Handle a Mess Up?

Don’t Get Mad. Some Understanding Will Likely Get You a Better Outcome

Mike Dunn

Once upon a time in the 1980s…
A colleague and I travelled to California and the arrangements were made by an ‘almost captive’ travel agency located just off of the lobby of our corporate headquarters. We picked up our travel packets [2 plane tickets, 2 hotel reservations, and one rent car] from the agency and headed for the airport. On the flight, we looked at our reservations and found that we were booked at separate hotels that were a considerable distance apart. Needless to say, upon arrival there was an extensive phone conversation that involved some raised voices and tears. In the end, we stayed at the same hotel [the non-optimum one that was a fair distance from the vendor.

A few days later on the return flight, I began to think about how I would handle the situation with the travel agent. I decided that she made an honest mistake and I was a bit hard on her. When we returned, I went to the agency and asked to speak to her and then introduced myself [we did not know each other by name]. As soon as she blurted out the first sentence of her apology, I cut her off. I told her that I realized what a difficult job that she had, apologized to her, and then delivered a single rose from behind my back. From that time on, I had a personal travel agent who double checked her work and delivered prompt, ‘platinum’ service.


Mike Dunn is a Project Management Information Network Contributor (LinkedIn – https://www.linkedin.com/groups/Project-Management-Information-Network-Practical-6618103). Resourceful Critical Thinker —- Problem Solver Extraordinaire – Houston, Texas Area. Computer Software


How to Handle It When You Mess Up on the Project (and You Will)

By Mike Dunn

Guiding Principle: Always do the right thing based on an objective analysis of the facts – sans emotions.
Intent: If possible, determine if the screw-up was intentional or accidental.

People: Screw-ups are performed by people who are individuals. Individuals are unique – it is sometimes best to handle the same screw-up differently with different people.

Attitude: Think about it, the normal tendency to express indignation is usually not the best approach. Threats may be appropriate for some scenarios, but should usually be administered in a ‘low key’ manner.

Calibration: Carefully assess where the incident falls on the “How much does it really matter scale”.

Situational Analysis: Carefully consider timing and potential side effects. I am amused when a person in a restaurant throws a fit and belittles the waiter over an incorrect order. From what I know about the food and beverage business, I would not eat whatever the waiter brought back to fix the order.

Focus on the objective: Are you looking for only a short term solution or do you need a long and short term solution??

The above apply to both sides of a screw-up – when you [or your people] are the one who screwed up –

1. Immediately assess and understand the screw-up and the ramifications.

2. If possible, immediately come up with a recovery plan. Otherwise, get some folks working on it.

3. Immediately confess your sins without excuse. Ensure that you have covered #1 – an inaccurate confession could come across as an attempt at deception or that you do not know ‘what is going on’.

4. WRT #3, make sure that you go to the correct person first.

Mike Dunn is a Project Management Information Network Contributor (LinkedIn – https://www.linkedin.com/groups/Project-Management-Information-Network-Practical-6618103). Resourceful Critical Thinker —- Problem Solver Extraordinaire – Houston, Texas Area. Computer Software

The Eight Ancient Asian Elements of Success

Dr. Brian Monger

Lear the ancient wisdom of success from China

The ancient eight essential elements of success are:

  • Tao: Moral standing, ethics, righteousness. The product and the company culture need to be in line with Tao, righteousness. Without Tao, a short-term profit is attainable, but long-term success is not possible.
  • Tien: Timing of your products and your marketing strategy needs to be in line with the social timing and the universal timing.
  • Di: Utilize your company’s assets and liabilities, as well as, each individual understands their everyday work and quality of life.
  • Jian: Leaders relate to their staff, customers and suppliers according to five qualities: wisdom, trustworthiness, benevolence, courage and discipline.
  • Fa: Effective executive’s actions will result in keeping the revenue coming in rapidly.
  • Xu, Shi: Paradox of the real versus the unreal.
  • Qi, Zheng: Innovation and tradition.
  • Know thyself, Know others:  know yourself, your product, and your customers.

Dr Brian Monger is Executive Director of MAANZ International and an internationally known business consultant with over 45 years of experience assisting both large and small companies with their projects.  He is also a highly effective and experienced trainer and educator

Did you find this article useful?  Please let us know

These articles are usually taken from notes from a MAANZ course.  If you are interested in obtaining the full set of notes (and a PowerPoint presentation) please contact us – info@marketing.org.au

Also check out other articles on http://smartamarketing.wordpress.com

MAANZ International website http://www.marketing.org.au

Smartamarketing Slideshare (http://www.slideshare.net/bmonger)

Formal and Informal Leaders

Dr Brian Monger

The formal leader is the supervisor appointed by the organisation to lead a specified group in the attainment of the organisation’s objectives.  The organisation gives the supervisor the necessary authority to carry out these objectives.  An informal leader, on the other hand, is “appointed” by the work group itself, usually because of their referent and expert power, their personal qualities and job knowledge.

A very effective supervisor may be both the formal and informal leader of the group.  However, work groups often have two leaders: the informal and the formal.  This does not necessarily mean that the supervisor is not supervising properly; it may mean that the informal leader is meeting certain team and individual needs that the formal leader cannot or should not be meeting.

The informal leader may or may not support the supervisor; whichever is the case, informal leaders usually have as much (and often more) influence on a group’s output as the formal leader.  So don’t try to eliminate any informal leaders in your work group, but rather ensure that they are working with and not against you, for the benefit of your work group and the organisation.

The informal leader is likely to be the person to whom others often go for advice, assistance or just a chat.  It is the person who speaks for the group, the person who is able to get the ball rolling”.  An informal leader may emerge because of a booming voice or an ability to make others laugh, or because of seniority.  If your work group concentrates on getting its work done, for example, producing 400 units an hour, the informal leader may be the person who can produce the most or generate the most enthusiasm for attaining results.  On the other hand, if your work group needs to have tension relieved because of the stressful nature of the job, the informal leader may well be the person who can do this.

A work group may have both of these objectives (400 units an hour and relief of tension); in this case, two informal leaders may emerge if one person is not available who can meet group needs in both areas.

Whoever the informal leaders are in your work group, their positions are precarious ones.  Being an informal leader today and a non-leader tomorrow is not unusual.  This is particularly true where the composition of the work group changes frequently or where the work location, product or task changes.  As a group’s needs change, so does its choice of informal leader.

Authority and Responsibility

Authority is the right to command or act and relates to the power you have over resources.  If you have authority, you can require a person to do something that you want done.  Every supervisor is conferred some formal authority by the organisation.

Responsibility, on the other hand, is the obligation that employees have to their managers and the organisation to do a job or task that has been assigned to them.  The key idea here is one of obligation or duty.  You are hired to do a certain job; therefore, you have an obligation or responsibility to do that job.

It wouldn’t be fair to hold people responsible for doing a job without first giving them the necessary authority to do the job.  Thus, although authority and responsibility are different, they should go together.  This means that when you have been delegated authority, it should be accompanied by sufficient responsibility.

What Type of Leader do Employees Look for?

No two people are exactly alike and therefore no one  type  of  leader  can  be singled out as the ideal for  which  everyone  is  looking.  One  person  looks for guidance and encouragement, while another prefers to be left alone to get on with the job.

Despite individual differences, surveys show that there are some specific behaviours that most employees look for in a leader.  Most, for example, want a leader who lets them know clearly what is expected of them and how they are getting on.  They want to be sincerely patted on the back when they deserve it.  They want training, and guidance when they are having difficulty in achieving their objectives.  They want to work for a leader who is approachable and keeps them informed about what is going on.

Employees prefer leaders who let them know honestly where they stand and what their chances of advancement are.  They want a leader who gives them a sense of importance, who makes them feel that they are valued members of the team and that they are doing a worthwhile job.  They want a leader who has ordered work habits (someone who plans the work and works to the plan), who has well-defined objectives and who organises resources efficiently.

People want supervisors who promote teamwork by emphasising the positive rather than the negative aspects of their performance and who provide opportunities to get their ideas heard.  Employees like to work for supervisors who are fair and impartial in their dealings, and who set a good example.


Dr Brian Monger is Executive Director of MAANZ International and an internationally known consultant with over 45 years of experience assisting both large and small companies with their projects.  He is also a highly effective and experienced trainer and educator

Did you find this article useful?  Please let us know

These articles are usually taken from notes from a MAANZ course.  If you are interested in obtaining the full set of notes (and a PowerPoint presentation) please contact us – info@marketing.org.au

Also check out other articles on http://smartamarketing.wordpress.com

MAANZ International website http://www.marketing.org.au

Smartamarketing Slideshare (http://www.slideshare.net/bmonger)

Consulting – How To Write A Proposal

Dr Brian Monger

For any reasonable consulting job, the prospective client will likely expect a written proposal.

A written proposal accomplishes five tasks that are important for you in getting on con tract and beginning work as a consultant.

1.  The proposal is the basis for the agreement.  The proposal, then, is a sales document that ties together all the loose ends and closes the deal.

2.  The proposal documents what you are going to do.  The services you are going to perform in this consulting engagement should be clearly understood by both you and your client.  A proposal does exactly that; it spells out in black and white exactly what you are going to do, so there is a documented basis for understanding.

3.  The proposal documents the time frame of your performance.  Sometimes the client will want to know partial information before the full project is complete.

4.  The proposal documents what you are going to receive for your services.  You aren’t in business as a consultant just for fun, even though you may enjoy it immensely.  The proposal specifies the compensation that you are going to receive for the services you propose to provide.

5.  The proposal forms the basis for a contract.

How To Write A Good Proposal

There are four points to remember in writing a good proposal.

1.  Keep the structure clear and logical

2.  Use a professional but friendly style.  When you are submitting a proposal, just as in a face-to-face meeting, be professional but be friendly.

3.  Don’t spring surprises in your proposal.  After you return from your initial meeting, you will frequently get new ideas that are different from what you and your client originally visualised.  These ideas may be so good that you find it very tempting to include them in the proposal.  Resist this temptation, unless you can check with your client first.  He may need time to sell this idea to other employees, even superiors in his company.

4.  Check before you send.  If at all possible, you should double-check the main points of the proposal with your client.  Don’t assume that changes can be made after your client receives it.

The Structure For A Letter Proposal


Simply state that you are writing to submit your ideas for the project discussed earlier.


Begin by restating the background of the consulting situation.  That is, restate your client’s assumptions and other general facts in the case.  This reassures the client that he has made an astute analysis of the situation.


You should state the objectives of the engagement precisely.  Describe exactly what your client will learn or receive as a result of your work.


In this section you should describe alternative methodologies for accomplishing the objectives.  Discuss the advantages of each alternative, and then indicate which method you propose to use, and why.

Potential Problems

Any project has inherent in it, potential problems that could limit or detract from achievement.  Don’t omit or gloss over these potential problems; document them clearly, but also state how you will handle them if they occur.

The Finished Product

Your client will want to know what he can expect by way of a finished product.  Will you be furnishing a report?  A staff study? Photographs? And how many copies will you provide?

Cost and Payment Information

For most small contracts, it is not important to break down cost information unless the client requests it.  However, the timing of payment is important.  The client will want to know not only how much you want but when you want it.


Any additions? Comments? Examples?

Like these ideas?  Please comment

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Guanxi – Learning something very useful from Chinese culture?

A word about which is probably the most known Chinese word in the business sphere,  ‘guanxi’.  Anhd how you might use the concept, not only in International Marketing, but in Western business – as a strategy.  It will fit in very well with relationship building I think


This word merges a lot of ‘social rules’. From the western point of view, it has been usually understood such as some kind of corruption. Of course it could be, but ‘guanxi’ not only means ‘give a favour back’ but also means some kind of mutual help. The Chinese societies, including those who are living abroad,  have been using ‘guanxi’ for starting their businesses for centuries. The Chinese people’s guanxi is related to their social relationships, and they spend a lot of time in order to improve their ‘guanxi’, and it’s not only about their professional sphere but also about their personal one.


Making things happen ‘step by step’ is also related to their social relationships and their personal ‘guanxi’. You know, ‘guanxi’ is a really wide concept and condensing this word just such as a kind of corruption is a miscalculation. Western cultures usually think that our lifetime is linear, Eastern cultures think that their lifetime is circular; it’s a holistic point of view. It could sounds like an ‘easy philosophy’, but it’s much more besides this, it’s a whole way of living and way of thinking, where everything is related to one each other, where you are not always allowed to do a borderline between your personal life and your professional life, where the ‘harmony’ rules everything and where the Chinese history comes into play. It also happens in our western cultures, it’s not only property of the Chinese culture, but going into this culture usually means start from scratch because our cultural bases are completely different.
Chinese culture is worth to knowing, they are borrowing many things from our western cultures and they are adapting them in order to make them match to their reserved culture. Maybe we should do this as well. Learning a different way of living can offer a totally new way of working.

Interested?  You might want to check out the new Doing Business in Asia group on LinkedIn

Do you use social media to communicate with your staff?

Do you use social media to communicate with your staff? How do you do it?


New plans, announcements, organising, leading, controlling, updates, recognition, sending memos, conveying news. Communicating instantly and effectively within your organisation can make the difference between smooth sailing or chaos, between performance success or failure.

Communication is your company’s life line.  Benefits of bettering your communication:

*Better communication will play a big role in altering an individual’s attitude, because being better informed translates into a better attitude than being a less-informed individual.

*Improving communication will quicken the decision-making process as it helps identify and assess possible alternative courses of actions.

*Using today’s social media technology is also a wonderful way to inspire your workforce’s attitude about their work.  Helps you “guide” the organisational culture

*Socialising your workforce improves your organisational community and culture.

*The controlling function of the management process is improved when communication improves. Levels of hierarchy and certain principles are guidelines that your employees, your team must follow. Guidelines that can include organisational policies, job roles, work problems and grievances to superiors.

What are your thoughts and Ideas?


Maximising Your Media Moment

In an era of short media bites, how do you get your message across about a complex, detailed issue through TV in ten seconds?

Well, you need to work out your key message and deliver it flawlessly as a media friendly quotable quote.

Professional news crews will tell you about people who ring them after the interview and say “can you come back, I forgot to say this and that?”   Of course, the media are so time poor and deadline driven they never come back.

So you only have one opportunity to maximise your media moment.

How do you do this, especially for TV? Here are the Top 10 Tips:

1. Dress Well.

In the powerful visual medium of television you will be judged by your appearance. Clothing patterns and colours will contribute to the impact of your on camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV news readers are wearing.

2. Warm Up Your Voice.

Tiger Woods wouldn’t go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with the media without warming up your voice.

3. Speak With Increased Energy

Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.

4. Anchor Your Feet and Slow Deliberate Movements.

The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anchored to the ground. It is hard to sound credible standing on one foot.

TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.

5. Keep Calm.

Reporters are probably not your friends. Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machine gun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.

6. Memorise Your Three Key Points.

You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.

In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain’s thesaurus is dispersed in many separate parts of the left cerebral hemisphere

7. Never Say No Comment.

Journalists will believe ‘where there is smoke there is fire’. Say no comment, but back this up with a valid reason.

8. Drink Plenty Of Water.

Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.

9. Get In The Moment.

Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.

Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.

10. Review, Evaluate and Improve.

After each media interviews always review:

What worked well?

What could be improved?

What will I work on for next time?


Improving Your Memory

Dr Brian Monger

All of us would like to increase our mental brain power. The following memory techniques will help you do it.

The brain wasn’t designed to remember abstract symbols like numbers and miscellaneous facts. However, if you can translate those symbols into vivid visual images and associations, even the dullest list of dates can become as memorable as your own telephone number. The key is to develop a system that allows for quick encoding and easy recall.

We’ll start with the basic techniques and then move on to the more advanced ones. Although the more advanced techniques do take a bit more practice, they also deliver bigger benefits, so don’t write them off too quickly. With practice, you can become a memory master.

1. Acronyms

One of the most common memory techniques is the use of acronyms. This technique uses an easily remembered word whose first letters are associated with the list of items that need to be remembered. Pilots use these extensively to run through essential checklists during flight time.

An example would be:

ROY G. BIV: the colors of the visible spectrum Red, Orange, Yellow, Green, Blue, Indigo, Violet

Keep in mind that associations which are exaggerated, absurd, humorous, and involve all five senses are much easier to remember than normal ones. We remember emotionally charged events much better than boring ones.

2. Chunking

Chunking is one of the oldest memory techniques. Using this method, the items to be memorized are divided into small chunks or groups. Chunking is especially helpful for memorizing telephone numbers, ID numbers, etc.

For example, if you want to memorize the number 411645754, then split it up into small groups: 411, 645, 754. You can then memorize each group by rote. By dividing the larger number into smaller subsets, it will be much easier to commit the number to memory.

When using this technique, it is also helpful to make connections and associations among the different chunks and numbers.

For example, if you want to memorize a grocery list, you should group each of the items into related categories. So, one chunk or group might be composed of oranges, apples, and pears, while another chunk is made up of vegetables.

3. Acrostic

An acrostic is a memory technique that uses a made up sentence or poem with a first letter cue. The first letter of each word is a cue to an idea you need to remember.

One example is:

Please Excuse My Dear Aunt Sally (PEMDAS).

This acrostic represents the sequence in solving or evaluating math equations. Parenthesis, Exponents, Multiplication, Division, Addition, Subtraction

4. The Method of Loci

The Method of Loci is a memory technique that dates back to ancient Greek times when orators, philosophers, and others had to rely on memory for memorizing speeches and knowledge in general. This was essential seeing that the printed book wouldn’t come around until approximately two thousand years later.

Therefore, they invented the Method of Loci. This memory technique involves associating information you want to remember with specific locations, also known as loci.

These locations can be points along a journey or objects in a room. The ancient Greeks not only created rooms, but entire palaces and cities to remember lots of information.

According to Wikipedia,

“In ancient advice, the loci were physical locations, usually in a familiar large public building, such as a market or a church.

To utilize the method, one walked through the building several times, viewing distinct places within it, in the same order each time. After a few repetitions of this, one should be able to remember and visualize each of the places in order reliably.

To memorize a speech, one breaks it up into pieces, each of which is symbolized by vivid imagined objects or symbols. In the mind’s eye, one then places each of these images into the loci.

They can then be recalled in order by imagining that one is walking through the building again, visiting each of the loci in order, and viewing each of the images that were placed in the loci, thereby recalling each piece of the speech in order.”

To create your own mental journey, you must first select the path you wish to use. Be sure to choose a location that has the same number of locations as the number of chunks in the information you wish to memorize.

Take a mental journey through the selected path. You should be able to recall the specific order of the locations without trouble.

Now it’s time to associate this new information with each location along your chosen path. If you want to memorize the presidents, then you might take a mental journey through your school. In the first room, you could have George Washington in an astronaut suit and cutting firewood. In the second room you could have John Adams break dancing in front of the classroom. And on and on until you have completed all 43 presidents.

Remember, emotion and exaggerated associations are the key to memory.

5. The Image-Name Technique

Here’s an excellent (but simple) memory technique for remembering names.

All you have to do is make up a relationship between the name and the physical characteristics of the person’s name you are trying to remember.

For example, if you were trying to remember a person by the name of Tom, you might associate their name with the person you went to prom with who was also named Tom. In this instance, you are making the connection between Tom and prom (rhyming) and between someone you previously knew from high school.

If you want to remember the name Sally, you might imagine them in a ballet. This association will help you remember their name because of the visual imagery and the connection between the “closely related” words that almost rhyme: Sally and ballet.

By making connections, you are instantly more likely to remember their name the next time you see them.

6. Mind Mapping

One of the best ways to learn new things is to relate what you want to learn with something you already know. This is known as association and it is the mental glue that drives your brain.

Associations are also one of the best ways to improve your memory. To maximize our mental powers, we must constantly look for associations that connect new ideas and knowledge with old ideas and concepts that we are already familiar with.

Association is the primary method that memory champions use to win international memory competitions. If you want to enhance your mental abilities, then association is one skill that you will definitely want to practice.

Mind mapping is one of the best ways to practice association.

According to Wikipedia, mind mapping:

“is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea.”

Mind maps have been used for centuries to aid in learning, brainstorming, memory, and problem solving.

To start creating your own mind map, simply get out a piece of paper, multiple colored pens, and begin drawing a handwritten mind map that connects a variety of ideas and concepts to a central key word or idea. The simple act of using your hand for thought can really get the brain going.

7. Write an Article

One of the best ways to learn a topic is to start writing about it yourself. This forces you to clarify your thoughts and dig a bit deeper into the topic at hand.

By expressing the core ideas in your own words, you will gain a much deeper understanding of the topic.

Explaining a topic to others will help you to “really” understand the matter because teaching something to others requires a completely different level of insight.

Think about it. If you had to teach a class, wouldn’t you make sure that you understood the material even better than the students. Take on the role of an instructor and you will find yourself gaining a much deeper understanding of the topics you study.

8. Peg words

Peg words are extremely powerful, but it does take some time to learn how to use them. However, once you master this technique, you can probably cut your studying time in half.

The use of pegs goes all the way back to the seventeenth century and Henry Herson. He came up with a list of ten objects that physically resembled the number itself. For example, the number 1 was represented by a candle. Number 8 was a pair of spectacles.

Peg words essentially become “hangers” or pegs on which you can hang different items that you want to remember.

This system works by pre-memorizing a list of words that are easy to associate with the numbers they represent. To begin, you can connect simple objects with the numbers 1-20. Those objects form the “pegs” of the system.

Once you have created a list of words for each number, you can then begin using your peglist to quickly memorize a list of objects.

For example, let’s say you want to memorize a grocery list of 10 items. To begin, you would need to make a peg list for the numbers 1-10. Here’s an example:

1- pencil 2- shoe 3- phone 4- door 5- book 6- basketball 7- hat 8- radio 9- car 10- barn

Now, you must associate the groceries on your list with each of your peg words. Remember that your associations must be exaggerated and filled with emotion in order to make them easy to remember. Here are some examples of how you could associate the grocery list with each of the peg words:

1- tomatoes – Visualize an army of pencils attacking a field of overgrown tomatoes. 2- grapes – Visualize your favorite TV character stomping through a big barrel of grapes with bright white shoes. 3 – cereal – Visualize opening your phone and having your favorite cereal start shooting out of the mouth piece.

Get the idea?

Once you have created your list of peg words, you can use them over and over again to memorize a variety of different lists.

You could use the peg system to memorize the Presidents of the United States, the periodic table, or the state capitals.

When creating your peg words, it’s best to use tangible things or objects for each peg word because objects are easier to associate other items to.

Also, make sure that you don’t use similar peg words for different numbers. For reference, always keep a full list of the peg words close by. In fact, putting this list in your wallet or purse is one of the best places. This way, you will always have access to the peg system.

At first, you may find it difficult to come up with the creative, illogical, and exaggerated associations that help you remember more. It comes with practice. However, once you have mastered the technique of association, you will find that you have also increased your creativity and problem solving skills at the same time. The key to creating good associations is thinking like a child again. Let your mind wander past the limitations created out of what we now know as “adulthood”.

9. Visualization

Visualization is an extremely powerful memory technique. However, visualization doesn’t just improve memory. It can also help reduce stress, improve sports performance, and increase your motivation.

Create descriptive pictures of your possible future and move yourself towards it. Visualize your next sports event or public speech to improve your performance.

When studying history, play out visual renditions in your mind of historical events that you want to remember. Imagine the smells, sights, and sounds of Gettysburg or the excitement and unity created by Martin Luther King’s famous “I Have a Dream” speech. By visualizing history with mental replays, you are much more likely to remember them in detail.

10. FlashCards

When it comes to rote memorization, flash cards are my favorite memorization tool. Flashcards can help you learn new subjects quickly and efficiently. They are especially useful for learning new vocabulary or even a new language.

One of the biggest benefits of flashcards is their portable nature. They allow you to study anywhere at any time. It doesn’t matter whether you’re on the bus, stuck in traffic, or in the doctor’s office. You can always whip out your flashcards for a quick 2 to 3 minute study session.

To create effective flashcards, dedicate one point to each card. For example, you could put a vocabulary word on one side and the definition on the other side. This way, you can repeatedly quiz yourself until you have mastered all of the concepts.

Considering that memory is such a fundamental skill, it’s surprising that schools don’t teach us more about how to learn and use our memory to its optimum potential.

Our mind, just like the rest of our body, needs continuous exercise and training. Those who think they have a poor memory actually just have an untrained memory.

Just reading this article won’t improve your memory. A good memory comes from practice. Find something new and exciting to learn. Start testing out these methods as soon as possible.

You could learn how to fly, learn a new language, photography, or even investing.

When you have mastered these memory techniques, the world’s knowledge is yours to discover.

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Power and Strategy

It is not enough for a leader to know the right thing.  He must be able to do the right thing.  The … leader without the judgment or perception to make the right decisions fails for lack of vision.  The one who knows the right thing but cannot achieve it fails because he is ineffectual.  The great leader needs  the capacity to achieve.

Power, is simply the capacity to bring about certain intended consequences in the behaviour of others

Power is the opportunity to build, to create, to nudge thing in a particular direction.

Those who do not understand what power is and why it is necessary will not have the ability to get things done.

Power is about the ability to influence things

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