Dr. Brian Monger
Establishing an open and encouraging internal climate to increase training effectiveness
Normally, people returning from a course are left almost alone.
The supervisor is not very interested in what they have learned and how to make use of new ideas and factual knowledge. The employees are, at best, left alone to implement new ideas. Even more frequently, the returning employees realise that everybody, especially the boss, is totally uninterested in what they have learned. Sometimes they get the impression that the fact that they have been away for training has only created problems, for example, with under-capacity. Nobody seems to care about any positive effects of the course.
In such situations, any new idea and favourable-attitude effects are rapidly destroyed.
Instead, the manager or supervisor should encourage the employees to implement new ideas and help them realising how they could be applied in their specific environment. Moreover, some on-the-premises training is often helpful and encouraging as a continuation of the course or training program.
The management style demonstrated in the daily job by managers and supervisors has an immediate impact on the job environment and internal climate. Probably, recognition is the issue that keeps it going. It may sound soft, but it is critical. The mere way of managing is, therefore, an internal marketing issue.
Joint planning and decision making with the employees involved is a means of achieving commitment in advance to further actions that emerge from the planning process.
The need for information and feedback
Here, the supervisor has a key role. Moreover, he or she is responsible for creating an open climate where service-related and customer-related issues are raised and discussed.
Management support and the internal interactive communication are the predominant tools of the attitude management aspect of internal marketing, but they are, of course, key ingredients of communication management as well.
Dr Brian Monger is Executive Director of MAANZ International and an internationally known consultant with over 45 years of experience assisting both large and small companies with their projects. He is a specialist in negotiation and behaviour He is also a highly effective and experienced trainer and educator
He is very well known and highly regarded as a Linked In groups manager
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